The definition of a premium rental property has changed a lot in recent years. Tenants now want more than just a clean place to sleep. They seek a home that aligns with their lifestyle and offers a sense of calm.
A recent study found that renters looking for modern homes are now paying up to 18% more in rent. This shows that good design is no longer just a luxury for landlords. It is now a smart investment that helps reduce vacancy periods and attracts tenants who take better care of the property.
Choosing the right options at the start of a tenancy can greatly affect an asset’s value for many years.
At West Coast Residential, we pride ourselves on our extensive expertise in managing a diverse portfolio of properties across Cornwall.
Design Choices That Make UK Rentals Feel Premium
Here are the five design choices that make UK rentals feel premium:
Elevate Walls with Architectural Finishes
In high-end residential spaces across the UK, designers use a careful mix of texture, materiality, and finish quality to create a quietly refined atmosphere. Rather than relying on bold statements, it is the subtler spatial decisions that shape how a room is experienced.
Subtle texture plays a vital role here. Finishes that soften natural light, reduce visual noise, and age gracefully are increasingly favoured in UK homes, where longevity and liveability matter as much as aesthetics. Clay-based and Venetian plaster finishes are popular for this reason, offering a tactile, sculptural quality without overpowering neutral interior schemes commonly seen in British residential design.
Designers specifying tactile wall finishes often look beyond paint and wallpaper to materials such as Venetian or even clay plaster. Studios working in this space include: https://www.evokepolishedplastering.co.uk/.
These finishes are great for rental properties because they are very durable. Unlike standard white paint, which shows every scuff or mark, polished plaster walls have a natural depth. They can handle minor wear and tear, which adds to their character.
When light reflects off these surfaces, it gently spreads, making small city apartments feel larger and more upscale.
Master the Use of Zoned Layered Lighting
One common mistake in rental properties is using a single set of bright downlights in the centre of each room. This design makes the space feel flat and more like an office than a home. In 2026, premium properties use layered lighting to create different areas in the house.
Landlords should install dimmable circuits and additional lighting options. Wall sconces and low-level floor lamps can be connected to a 5-amp circuit, letting tenants control the lighting with a single switch. By creating “mood zones,” tenants can separate their work areas from their relaxation spaces. This is important for modern workers.
A warm light in the corner of a living room makes a property feel comfortable during winter showings, which is when many long-term tenants are looking to move.
Install Integrated Joinery and Hidden Storage
Clutter makes a space feel less premium. In many UK rental homes, storage is not a priority. This often leads to using a freestanding wardrobe, which can waste floor space. However, properties with a focus on design instead use built-in storage. Floor-to-ceiling cupboards that match the wall colour can make a room feel much larger.
Built-in storage gives a sense of quality and permanence. It showcases tenants that the property is designed with their daily lives in mind. When storage is hidden, the room’s architecture stands out. This also helps protect the property.
If everything has its place, tenants are less likely to drill holes in the walls for their own shelves. Use high-quality hardware, like soft-close hinges and well-built metal handles. These small details add a touch of luxury every time a cupboard is opened.
For a clearer understanding of how to maximise your property’s potential, take a look at this practical guide that helps landlords improve space efficiency and overall yield.
Prioritise Material Intelligence in High Traffic Areas
Material intelligence means picking finishes that look like natural materials are as strong as industrial products. In 2026, the trend is moving from shiny surfaces to matte and textured materials that feel sturdy.
For flooring, luxury vinyl tiles or engineered wood with a thick wear layer are the top choice for premium rentals. They offer the warmth of real wood without the risk of water damage or deep scratches.
In kitchens, thin porcelain countertops are replacing heavy granite countertops. These materials are almost impossible to stain or heat damage. Yet, they perfectly mimic the look of rare marble or stone.
Choosing materials that are easy to clean and hard to break is the best way to keep a property looking new for many years without needing a full renovation between tenants.
Focus on Transitional Hardware and Small Details
The quality of a rental property is significantly influenced by its hardware, which includes door handles, light switches, and taps. Tenants use these items every day. If a door handle feels light and weak, the property seems cheap. If it feels heavy and sturdy, the property appears high-quality.
To create a cohesive look, use the same finish throughout the entire property. Avoid mixing chrome and brass in the same room. Choose a single finish, like brushed bronze or matte black. This consistency gives the home a brand-like feel. It shows attention to detail, comparable to that of luxury hotels or high-end homes.
These small improvements are affordable compared to a full kitchen renovation. But, they greatly improve the perceived value of the space.
Conclusion
Investing in these five areas helps a property stay attractive as market trends change. A design-driven approach focuses on quality materials and layouts that boost how people live, rather than following temporary trends.
When a property feels high-quality, it attracts better tenants who are likely to stay longer. This stability is crucial for a successful investment.
By prioritising texture, lighting, storage, and durable materials, homeowners can create homes that stand out in a competitive market and maintain their value over time.
If you’re looking to protect your investment further, explore our helpful guide to reducing repairs through proactive property maintenance.